Area

Involving

TFC Input

Concept

Product & market research, consumer trends, prototype
packaged produce, legislation

Product prototypes, research into
customer trends. Services overview.

Product
Development

Recipe development and experiment-ation within perameters,
source suitable ingredients &
formulate, sensory analysis, scale-up,
consumer testing, Costings

Recipe development
and experimentation within parameters ingredient sourcing,
suggestions and trials

Product
Evaluation

Lab analysis for shelf life, hygiene & legal requirements; nutritional analysis for labels, suitable
packaging, market positioning
(price/quality niche)

Organise evaluation, research &
acquisition of packaging, labels,
analysis & legal requirements

Manufacture
& Production

Location, equipment, method - source manufacturer or build own pilot plant. Processing costings,
product storage, transport &
distribution, food safety management
system (HACCP)

Match and organise sources. Assembly of total package for
manufacture & production to suit
customer requirements

Packaging

Suitable materials, product
compatability, durability. Design,
traceability, retailing requirements,
labelling, bar coding, merchandising,
visual image, pack sizes

Food styling for photography - pack
shots, point of sale and advertising/editorials.
Co-ordination of graphic designers for whole packaging needs

Marketing

Research, identify customer
requirements, range extension and
identity, product launch, sales
support, meet the buyers, trade fairs,
supply conditions, listings, product promotions, advertising,
PR, instore tastings, direct mail, consumer relations & evaluations

Presentations to prospective clients -
arrange tastings. Product point of sale support - advice, serving suggestions, product demonstrations, food photography and recipe leaflets, exhibitions and trade fairs.

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